Surviving the Flood

On this normally revelrous St. Patrick’s Day, the world is filled with anxiety as the Coronavirus forces a near global shutdown of almost everything.

No avoiding it. Things are bad, and they are going to get worse before they get better.

The challenge facing us now is “What to do?”

At SpeedBinder/, we will remain open for business. There is always a chance that a supply chain disruption (all ring metals installed in binders are made in China) could cause us problems, but for the moment, it is business as usual.

But there is more to it than that. I pulled the team together this morning and we talked about the list of things we would do if we had the time. Every independent business has a list like that: Stuff that you would like a chance to give some attention, but the day to day operation always seem to get in the way. So they get put on the “someday” list.

Welcome to “someday”! Time to dig in.

I’ve been a fan of Dr. Jordan Peterson for quite a while now. A few years ago, he did a series of lectures where he provided a contemporary, psychological interpretation of traditional Bible stories. His discussion of the story of Noah and the flood seems particularly relevant today.

“The chaos is coming. What you want is to know how you build an ark and get through it”.

(If you’re interested, the you can watch the full lecture here.)

Well, the chaos is upon us. Now its time to see about that ark.

Our particular list at SpeedBinder includes making some modifications to our CRM, adjusting some things on our internal technology platform, and (this is the one I’m really excited about) finishing our new website. These are things that we expect will position us to serve our customers better than ever in the future.

As a financial industry professional, what are the things you are doing today to “build your ark”? In an earlier article, I talked about the wisdom I received from an old business mentor of mine who said the response to a difficult time was to “just sell through it“. I think that’s good advice.

But I also think this is a time for stepping back and taking a strategic look at your business. Here’s one way to look at this: What if someone came to you last year and said “I’m going to give you two months off to do nothing but focus on your long term, strategic direction”, what would you choose to do?

That’s how I am approaching this, and (since you’re reading this article), I expect that’s how you’re approaching it too.

Every successful independent business has one thing in common: It exists to serve the needs of its clients in a direct and personal way. That’s how we run our business. That’s how you run yours. That capability will always be in demand.

This period of chaos will end. We intend to emerge stronger than ever on the other side, and we hope you will join us.

As always, if you want to discuss your business, getting through the “flood”, or even baseball, give us a call. We’re here to help.